>>> WHAT'S HAPPENING AT COLUMBIA SPORTSWEAR? THE OUTDOOR APPAREL AND FOOD WEAR WITH BIG BRANDS LIKE COLUMBIA, SORRELL, MOUNTAIN HARDWARE AND PIRANAH. LAST YEAR A BETTER THAN EXPECTED QUARTER, BUT MANAGEMENT CUT THE GUIDANCE. SO IS TODAY'S ACTION TELLING US THAT THE APPAREL -- LET'S CHECK IN WITH TIM BOYLE TO GET A BETTER SENSE OF THE QUARTER AND WHERE IT'S HEADED. MR. BOYLE, WELCOME BACK TO "MAD MONEY." >> JIM, THANKS FOR INVITING US HERE. >> WELL, I GOT TO TELL YOU, TIM, THIS IS THE QUARTER THAT I'M SO FEARFUL OF HAPPENING AROUND ALL THE WORLD IS THAT WE'RE THE SLOW ONES. SUDDENLY OUT OF NO, WHERE MAYBE BECAUSE IT'S POLITICAL, MAYBE BECAUSE OF PROBLEMS, WE DON'T KNOW WITHIN INFLATION, BUT IT LOOKS LIKE THAT OUR COUNTRY IS NO LONGER AS GOOD AN ENVIRONMENT AS SOME OF YOUR OTHER AREAS. >> WELL, YOU KNOW, IT'S A LITTLE BIT UNUSUAL ONE, AS YOU MENTIONED. BUT SECONDARILY FOR OUR COMPANY, THIS IS ALWAYS THE SMALLEST QUARTER OF THE YEAR. >> RIGHT. >> SO ANY PARTICULAR ISSUE CAN GET MODIFIED AND ACCELERATED. WE'RE STILL BULLISH ON THE BUSINESS OBVIOUSLY, AND THE U.S. IS A GREAT PLACE TO LIVE. AND THE REASON OUR COMPANY DOES SO WELL IS BECAUSE CONSUMERS AROUND THE WORLD RECOGNIZE AMERICA AND ESPECIALLY THE AMERICAN WEST. SO THINGS ALWAYS GET A LITTLE TURBULENT WHEN THERE IS AN ELECTION GOING ON. AND WE'RE JUST GREAT THAT WE HAVE PLACES IN THE WORLD THAT ARE MORE ROBUST THAN HERE. >> INCLUDING IT SOUNDS LIKE CHINA, WHERE MOST PEOPLE ARE SEEING A DEFINITIVE SLOWDOWN, PARTICULARLY ON SPORTS AND APPAREL. >> WELL, YOU HAVE TO REMEMBER, AND WE'VE BEEN QUITE OPEN ABOUT THE FACT THAT WE UNDERPERFORMED IN CHINA FOR A PERIOD OF TIME, WE'VE GOT A GREAT TEAM THERE. SO WE'RE COMING OUT OF IT, AND WE'RE GROWING. AND WE'VE GOT A REALLY GOOD TEAM THERE THAT REALLY UNDERSTANDS THE MARKET. SO THERE IS LOTS OF OPPORTUNITY FOR US THERE. WE THINK THAT IT WILL BE OUR LARGEST GROWING MARKET AT SOME POINT IN TIME. WE CONTINUE TO BRAND. >> YOU CONTINUE TO INNOVATE. I'M PARTICULARLY INTEREST IN WHAT I WILL CALL POLAR BEAR TECHNOLOGY. I WAS AT THIS FOOTBALL GAME. IT WAS THE CHIEFS VERSUS THE DOLPHINS. IT WAS MINUS 9. I WAS GOING CRAZY. WILL THIS KEEP ME WARM? >> ABSOLUTELY. YOU KNOW, THAT'S BIOMIMICRY. OUR TEAM HERE PUT TOGETHER THE -- AN ANALYSIS OF POLAR BEARS, WHICH AS YOU REMEMBER, THE FUR OF A POLAR BEAR IS ACTUALLY TRANSLUCENT. SO THE SUN GOES THROUGH THE TRANSLUCENT, HITS THE BLACK SKIN OF A POLAR BEAR, WHICH HEATS UP, AND THEN THE FUR KEEPS IT INSULATED AND KEEPS THE HEAT. IN WE'VE GOT A COUPLE OF DIFFERENT TECHNOLOGIES AROUND THAT BIOMIMICRY. AND BELIEVE ME, THIS IS GOING TO BE A REAL INTERESTING PRODUCT FOR US. AND A GREAT STORY AND GOOD OPPORTUNITY FOR US TO TELL CONSUMERS MORE ABOUT OUR INNOVATIONS. >> AND WILL THAT BE DIRECT TO CONSUMER? WILL I SEE THAT IN PRESTIGE DEPARTMENT STORES? IT WILL BE MORE OF THE OUTDOOR WEAR? >> I TELL YOU WHAT, THE BIGGEST REPRESENTATION IS GOING TO BE AT COLUMBIA.COM WHERE WE CAN REALLY CONTROL IT. BUT WE HAVE MANY OTHER CUSTOMERS THAT ARE BUYING IT, AND IT WILL BE AVAILABLE GLOBALLY. >> I THINK IT'S VERY EXCITING. I HOPE YOU HAVE THE SCALE TO PULL THAT OFF. NO ONE HAS HAD NEW TECHNOLOGY. EXCEPT A BATTERY AND JACK. THAT'S OKAY. I WANT WHAT YOU GOT. PIRALAN PRANA. THE INDUSTRY IS SLOWING DOWN. >> WE'VE BEEN VERY OPEN WHEN WE'VE BEEN UNDERPERFORMING. WE'VE MADE CHANGES AT PRANA WITH THE LEADERSHIP THERE. WE'RE VERY EXCITED ABOUT THE NEW OPPORTUNITIES THERE. AND SIMILAR, WITH SORRELL, WHERE WE JUST GOT OURSELVES IN A POSITION. AND FRANKLY, THIS IS A SMALL QUARTER FOR SORRELL, VERY SMALL. BUT WE'RE GOING TURN THOSE BUSINESSES AROUND, AND WE'RE WELL ON OUR WAY. SO WE'RE VERY EXCITED ABOUT THE OPPORTUNITY. AND IT'S GOING TO BE -- IT'S GOING TO BE GOOD. WE'VE REALLY SPENT THE LAST YEAR MANAGING OUR EXCESS INVENTORIES AND FOCUSING ON PROFITABLY QUIT DATING THAT STUFF. AND NOW IT'S TIME TO TURN OUR ATTENTION TO GROWING THE BUSINESS AGAIN ACROSS ALL OF OUR BRANDS. >> WE DO HAVE A LOT OF PRODUCTS HERE INCLUDING A PRODUCT THAT HAS VERY SOFT ON THE OUTSIDE. KIND OF LIKE IT. IT FEELS REALLY COOL. KIND OF REMINDS ME OF A COLORADO THING. MADE IN VIETNAM, TITANIUM, WHICH I SEE IN THE UPPER RIGHT-HAND CORNER. THAT SOMETHING THAT WE'LL BE BUYING IN THE FALL? >> THE TITANIUM PRODUCTS ARE OUR BEST PRODUCTS. AND WE HAVE A QUITE BROAD SELECTION OF TITANIUM PRODUCTS ACROSS SPORTSWEAR, OUTER WEAR, AND FOOTWEAR. AND THAT IS A REALLY GOOD OPPORTUNITY FOR US TO PUT TOGETHER OUR BEST TECHNOLOGIES AND OUR BEST THOUGHTS ABOUT HOW TO KEEP WARM OR COOL. AND, YEAH, WE'LL HAVE LOTS OF AVAILABLE FOR THIS COMING YEAR. >> ANY NEW WITH PERFORMANCE FISHING? I WENT ON A FISHING TRIP WITH MY KIDS. EVERYONE WAS JEALOUS BECAUSE THE SUN WAS REALLY BRIGHT, AND I'M THE ONLY ONE THAT DIDN'T GET COMPLETELY FRIED. >> WELL, YOU KNOW, WHAT'S INTERESTING IS WE ARE GOING TO BE -- AND AVAILABLE FOR SPRING '25 A GREAT PRODUCT WHICH WE CALL SUN DEFLECTOR. SO IF YOU REMEMBER THE REFLECTIVE PRODUCT THAT WE HAVE ON THE INSIDE OF OUR GARMENTS, WE'VE DESIGNED A CERAMIC RENDITION OF THAT CALLED SUN DEFLECTOR. WHICH MEANS THE SUN WILL HIT THAT FABRIC AND BOUNCE OFF AND WON'T CREATE HEAT AND ALSO KEEP COOL. BUT THAT'S GOING TO BE PART AND PARCEL OF THE NEXT LUNAR LANDER WHICH IS GOING TO TAKE OFF SOME TIME IN EARLY JANUARY, MID-DECEMBER, EARLY JANUARY. AND THAT'S GOING TO BE CONNECTED WITH THE TECHNOLOGIES OF OMNI HEAT INFINITY, WHICH WAS ON THE FIRST LANDER. SO WE'RE GOING TO HAVE TWO COLUMBIA TECHNOLOGIES UNDER THE NEXT LUNAR LANDER LAUNCH, AND WE'RE EXCITED TO PROMOTE THOSE AND MAKE SURE PEOPLE UNDERSTAND HOW IMPORTANT THEY ARE FOR NOT ONLY KEEPING PEOPLE COMFORTABLE, BUT KEEPING TECHNOLOGY LUNAR LANDER IN GOOD HEALTH ON THE MOON. >> THAT'S VERY COOL. I GOT TO TELL YOU, I LOVE YOUR STUFF. EVERYBODY DOES BECAUSE IT'S ALWAYS SOMETHING NEW TECHNOLOGY. I HOPE SOREL HAS A GOOD SEASON. WE KNOW THAT IS REALLY CRUCIAL TO THE QUARTER. BUT I THINK IT'S THE TECHNOLOGY THAT'S CRUCIAL TO THE COMPANY. AND YOU ALWAYS DELIVER. AND THANK YOU SO MUCH FOR COMING ON. I HOPE AMERICA PICKS UP WHEN WE GET TO THE IMPORTANT QUARTERS, NOT THIS QUARTER. >> ABSOLUTELY. THANKS, JIM. I APPRECIATE IT VERY MUCH. >> OF COURSE, TIM. THAT'S TIM BOYLE, PRESIDENT AND CEO OF COLUMBIA SPORTSWEAR. YOU SEE THE STUFF. I KNOW THE STUFF. I WEAR ALL THE STUFF. I DON'T KNOW ABOUT YOU. 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