You don't know if there is a demand yet you don't even know if there's a demand yet so most businesses fail because they take too long to get their idea to Market they to too long so we want to Get your idea to market as fast as possible get idea to Market as fast as possible in order to earn income as fast as possible so you can actually stay in business so after idea so we've developed this idea uh we are actually going to be going through it in the correct way so that you actually make money fast instead of spending a lot of What is next? money and then potentially losing it CU your idea had no legs in the first place so what are you after you have an idea Gary you've you've got this idea of this product or the service what do people do next what is Step number two