so we can see some of the backend data in terms of the data that is coming and hitting off the voter file that we build and what we saw was this really massive increase we're calling it The Swift effect now because it's really unlike anything I've seen we're seeing a four or 500% increase in people coming and trying to register to vote immediately following the debate and in that period after Taylor Swift uh posted on Instagram and what's really remarkable about that usually you'll see these increases and they kind of Fade Away in this case we've seen it continue through the last two days into today how so well you know I I I'm told I have two teenage daughters that she was on the Video Music Awards on MTV last night apparently she put out another pitch for people to register to vote and so we're seeing this continued Spike of four or five times what you would regularly see