>> A NEW PILOT PROGRAM BETWEEN THE NATIONAL CENTER FOR MISSING AND EXPLOITED CHILDREN AND TIKTOK WILL FEATURE AMBER ALERTS ON THE SOCIAL MEDIA APP. >> THE PILOT IS LAUNCHING HERE IN TEXAS BEFORE A PLANNED NATIONAL EXPANSION. TIKTOK WILL FEATURE IN-APP AMBER ALERTS THROUGH THE APPS FOR YOU PAGE. THAT WILL INCLUDE DETAILS ON THE MISSING CHILD SUSPECT. ANY VEHICLES INVOLVED AND THE LOCATION WHERE THE CHILD DISAPPEARED. TIKTOK LEADER SAID THEY WANT TO HELP MAXIMIZE AMBER ALERTS REACH. >> WE ALL EXPERIENCE AMBER ALERTS SOME ON OUR MOBILE DEVICES. AND, YOU KNOW, IF YOU'RE DRIVING DOWN THE FREEWAY AS WELL, AND WE REALLY WANTED TO BE ABLE TO UTILIZE OUR PLATFORM TO ALSO MEET PEOPLE WHERE THEY ARE IN ORDER TO JUST GET THIS INFORMATION OUT. FURTHER. >> THE PILOTS, TEXAS LAUNCH CIRCLES BACK TO THE ADVENT OF THE AMBER ALERT, THE 1996 ABDUCTION AND MURDER OF AMBER HAGERMAN IN ARLINGTON, TEXAS, WHICH LED TO THE CREATION OF THE NATIONAL SYSTEM, STILL USE NEARLY 30 YEARS LATER. >> TEXAS IS ALWAYS BEEN SUCH A WONDERFUL PARTNER WITH US AT THE NATIONAL CENTER JUST SEEMED LIKE A GREAT FIT FOR US TO START TESTING THE NEW TIKTOK FEED FOR THE TEXAS RESIDENTS. >> ALONG WITH THE IN-APP AMBER ALERTS, OFFICIALS SAID THE NATIONAL CENTER WILL ALSO FEATURE VIDEOS, PROVIDING SAFETY TIPS AND RESOURCES FOR PARENTS AND CAREGIVERS, LAW ENFORCEMENT AND CHILDREN. TIKTOK IS CONTRIBUTING $100,000 IN AD CREDITS TO HELP PUSH OUT THE INFORMATION ON THIS PLATFORM.