I came across the fact um so this is 1994 nobody has heard of the internet very very few people and I came across the fact that the web worldwide web was growing at something like 2300 per a year this is in 1994 and anything growing that fast is even if it's Baseline usage today is Tiny it's growing so fast it's going to be big and so I looked at that and I was like there's got to be I should come up with a business idea and that get you know on the internet and then let the internet grow around this and we can keep working on it and so I made a list of products that I might sell online I started Force ranking them and I picked books because books is super unusual in one respect which is that there are more book items in the book category than there are items in other category there are three million different books active in imprint around the world in any given time so my my the founding idea of Amazon was to build Universal selection of books the biggest bookstores only had 150,000 titles