Apple has launched its new lineup of gadgets as always the focus was on the phone what would the iPhone 16 look like it mostly looks like the old one but the big Chang is inside the phone it is meant for Apple's Next Big Thing Apple intelligence now most of these AI features are not ready yet so Apple has basically unveiled a Half Baked product the question is will it work a couple of things have become clear apple is clearly running out of ideas the changes now are incremental and basically more of the same the second Point apple is too late to the AI game Google and Samsung have already done it Apple has spent around $100 billion on research and development but the company does not have its own AI model apple is using third-party models like Chad GPT and Google AI it's hard to imagine Apple going bust like Blackberry or Nokia they once dominated the smartphone market globally so anything less is a major loss