- At Adobe, we're building
the future of video to help editors realize
their creative vision faster and push it further. This past spring, we
unveiled early explorations of Generative AI in
our video applications, and today we're excited to
share an update on progress and new capabilities that will help creatives overcome
common editing challenges. Guided by our community's input, the Adobe Firefly video model is trained with creators rights in mind and designed to be commercially safe. With Firefly text to video, you can use text prompts, a
wide variety of camera controls and reference images that generate B-Roll that seamlessly fills
gaps in your timeline. Quickly explore ideas for
unique visual effects, create elements for
pre-visualization like atmospheric overlays, or use text-to-video to generate inspiration
for motion graphics. With image to video, bring your still shots
or illustrations to life by transforming them into
stunning live action clips. And coming later this year to Premiere Pro Beta, Generative
Extend lets you extend clips to cover gaps in footage,
smooth out transitions, or hold on shots longer
for perfectly timed edits. And again, like other
Firefly generative AI models, our video model is designed
to be commercially safe and is only trained on public domain or licensed content -- never
on our users' content -- so you can create with confidence. We can't wait for you to
get your hands on these new capabilities in beta later this year.