Introduction: The Evolution of College Sports Revenue why do you think college sports is taking so long to get to that place where we say hey we're making a ton of money off you let's just be honest about it and let's open the pie together I The Surge in College Sports Revenue think the money has gone extremely through the roof just over the last crazy you know 20 years ago 15 years ago you didn't have you know TV rights and these deals and how many people are watching and everything like it has just got to a point where the money is so much that you can't help but like do something different about it the game and College athletics in itself is changing you know in 1970 the you know NCAA basketball tournament didn't make $2 billion well in 2024 it probably makes two or three billion for a month of a month of basketball that money obviously gets distributed those places but then when Impact of Star Athletes on College Sports it comes down to you know there have been individual players throughout years of college sports whether it's basketball football whatever I mean look at the rise of what Tim TBO did FL unbelievable like look there are certain guys throughout the years that move the needle and bring a real like you know monetary value of what a college you know athlete brings to the table um my situation at Texas ANM you know there's Caitlyn Clark at Iowa this last year crushed really crazy and I think once Current Changes and Future Prospects they figure out the little details of what's going on with college sports right now and the money and this is they just came out this week and pretty much said that you know they're pretty much looking at College athletes as almost employees now yeah every school or the power five they're going to have 20 mil um from the institution to spend what Negotiating Athlete Compensation I'm interested to see is how do they negotiate that obviously like you would imagine the quarterback is going to get the most money but what about the star basketball player versus the number one you know pass option with the receiver running back chances are the football player most likely is helping generate more Revenue even than the star basketball player but the star basketball player might end up having an NBA career where he's making 30 40 million a year you know how do negotiate that I can't wait to watch