THE YAHOO SPORTS NATIONAL COLLEGE, FOOTBALL, REPORTER JOINS US. SO PACK 12 IS BACK IS YEAH. IT MEAN? THEY ARE BACK. THEY'RE BACK AT 6, UH, DAN THE 6-PACK RIGHT NOW BUT THEY THEY NEED 2 MORE. UM AT LEAST AT LEAST 2, MORE TEAMS TO REACH 8 MEMBERS. UM, WHICH IS THE, UH, WOULD GET THEM TO THE NCA MINIMUM TO BE DESIGNATED AS AN AS AN FBS CONFERENCE AND THEY NEED THOSE, THEY NEED TO GET TO 8 MEMBERS BY 2026 AND THEN FROM THERE, YOU KNOW, THEY'LL PROBABLY BE UH, THERE WILL BE A, A A, A REINSTATED AS A AUGUSTA, A NEW GROUP OF 5 CONFERENCE. AT THAT POINT YOU'D HAVE 6 OF THEM, RIGHT? UH, SUN BELT MOUNTAIN WEST, THE AMERICAN ATHLETIC CONFERENCE, UH, THE MAC, UM, IN CONFERENCE USA. SO, UH, THEY'RE THEY'RE BACK, THEY'RE BACK FOR NOW. IT'LL BE INTERESTING AS WE GO, UM, TO SEE WHAT KIND OF TV DEAL. THEY GET, YOU KNOW, AND WHAT KIND OF MARKETABILITY THE PAC 12 HAS AS A REHBAND REBRANDED, KIND OF RE-IMAGINED GROUP OF, UH, PROGRAMS. ALL RIGHT. SO WHO WOULD THEY ADD TO GET 8 YEAH, I THINK PLENTY OF OPTIONS OUT THERE. I THINK THE THE THE NEW PACK 12 WANTS TO BE SORT OF KNOWN UM AS AS THE BEST OF THE REST. SO TO SPEAK ALL OF THOSE OUTSIDE OF THE POWER CONFERENCE SCHOOLS. SO, UM, WHEN IT COMES TO BRAND POWER DAN, UM, TELEVISION MARKETS, UH, ON THE FIELD SUCCESS, YOU LOOK AT ALL THOSE THINGS. I THINK THEY PROBABLY WILL LOOK EASTWARD NOW AND TO THE STATE OF TEXAS. UM, MAYBE A PROGRAM LIKE MEMPHIS TO LANE THOSE TEXAS SCHOOLS LIKE TEXAS STATE UTSA, NORTH TEXAS. UM, MAYBE EVEN SOUTH FLORIDA. I MEAN THERE THAT WOULD BE A LONG WAY AWAY, RIGHT? GEOGRAPHY WOULD BE WOULD PLAY A FACTOR AS WELL. BUT UM THERE'S THERE'S CERTAINLY THOSE OPTIONS AND IF THAT THAT FAILS DAN I THINK THEY LOOK BACK E BACK WEST AND AND THEY GO BACK TO MAYBE SOME OTHER MOUNTAIN WEST CONFERENCE, UH, COULD THIS HAVE BEEN PREVENTED? HOW COULD THIS HAVE BEEN PREVENTED THE UH DISSOLVEMENT OF THE PACK 12? OH MAN. WOW YEAH. HOW MANY UM HOW MANY WAYS THIS COULD HAVE BEEN PREVENTED? I MEAN, THE MOST RECENT WAY I THINK THAT IT COULD HAVE BEEN PREVENTED IS UH, AUGUST 2022, WHEN THE PAC 12 PRESIDENTS IN LOOKING FOR A NEW TELEVISION DEAL WERE PRESENTED WITH A A AGREEMENT FROM ESPN UH AND THEY TURNED IT DOWN. AND UH, WHEN THEY TURNED IT DOWN AND WENT TO MARKET, THE MARKET WASN'T WHAT THEY EXPECTED UH DAN AND UH AND IT THAT LED THEM TO DOWN A DOWN, A DOWN, A PATH WITH WITH APPLE A STREAMING OBVIOUSLY STREAMING, UH, PLATFORM FOR THEIR TELEVISION DEAL. AND THAT WAS SOMETHING THAT GOT PUSHED BACK AND IT OBVIOUSLY LED TO THE EXIT OF COLORADO. UH, AND THAT KIND OF HAD THE DOMINO EFFECT, RIGHT? UH, OF WASHINGTON AND OREGON DECIDING TO GO TO THE BIG 10 AND THEN THEN IT ALL KIND OF FELL APART. BUT EVEN IF YOU GO BEYOND BEFORE THAT, RIGHT BEFORE, AUGUST 2022. UM, THERE WAS JULY UH, OF THAT AND THAT REALLY WAS THE BIG BLOW. UM, THAT WAS 30 TO 40% OF THE VALUE OF THE PACK 12, BEFORE I LET YOU GO, WE WERE TALKING ABOUT THIS PRIOR TO THE SHOW. UM, COULD YOU SEE A SCHEDULE MAKER FOR COLLEGE FOOTBALL, AT SOME POINT DOWN THE ROAD WHERE, YOU KNOW, THEY'RE BEING STRATEGIC AND WE'RE GOING TO HAVE UH A NOON KICKOFF AT 3:00 AND AT 8:00 AND YOU'RE GOING TO TREAT IT. LIKE THE NFL DOES THAT THEY'RE NOT GOING TO BE CUPCAKES THAT WE'RE GOING TO SCHEDULE THIS. SO I I JUST THINK THEY'RE MISSING OUT ON EVEN MORE REVENUE AND THAT IS TV REVENUE, GETTING THESE MATCHUPS AND LIKE WE ACCIDENTALLY HAD TEXAS IN MICHIGAN BECAUSE SARKEESIAN SAID, I DIDN'T SCHEDULE THAT. BUT, IF YOU HAVE A SCHEDULE MAKER, COULD YOU SEE THE TOP 50 SCHOOLS? WHERE YOU HAVE A SCHEDULE RELEASE PARTY LIKE THE NFL DOES, AND YOU, YOU GET TO SHOW THESE MARQUEE MATCHUPS AND YOU CAN KIND OF BUILD UPON THAT MOMENTUM. WHAT DO YOU THINK? WELL, THIS IS A GREAT TOPIC AND YES, IT IS 1 BEING DISCUSSED AT THE HIGHEST LEVELS. I THINK, RIGHT NOW, CAN HAVE SOME KIND OF ALLIANCE OR AGREEMENTS, UH, TO HAVE BETTER MORE INTERESTING MATCHUPS AND I THINK WE'RE MOVING IN THAT DIRECTION. UH, THE PROBLEM WITH COLLEGE ATHLETICS, DAN OBVIOUSLY IS, IT'S SUCH A FRACTURED GROUP, RIGHT? THE CONFERENCES ARE ONLY ABOUT THEMSELVES THEIR CONFERENCE. THE SCHOOLS ARE ONLY ABOUT THEMSELVES THEIR SCHOOL, SO YOU DO NEED SOMEBODY TO COME IN UM AND KIND OF GET EVERY CONSOLIDATE EVERYTHING. GET EVERYBODY TOGETHER ON THE SAME PAGE. AND AND EVERYBODY WORK TOWARD 1 MISSION AND THAT'S WHAT WE'RE MISSING FROM COLLEGE ATHLETICS. BUT WE ARE GETTING CLOSER. I THINK TO THAT POINT. SO WE, WE WILL SEE I THINK IN THE FUTURE MORE, UH, POWER CONFERENCE VERSUS POWER CONFERENCE GAMES. UM, I THINK ON THE OLYMPIC SPORT SCHEDULE, WE'LL SEE MORE REGIONAL SCHEDULING GEOGRAPHY AT PLAY SOME REARRANGING OF THOSE THINGS, UH, BUT YOU KNOW WHAT, IT WILL TAKE FOR SCHOOLS THESE BIG GAMES, DAN AND THAT I