so just to lay some background here in the immediate aftermath of Taylor Swift coming out and endorsing KLA Harris the general Services Administration announced that her custom voter registration link for vote.gov Drew over 300,000 people in about 12 hours it turns out that by the end of the 24-hour life cycle of her Instagram story on which the registration link was posted Taylor Swift's URL was responsible for sending 405,000 people to the voter registration site for comparison prior to her endorsement vote.gov was welcoming about 30,000 visitors per day so yeah just a casual 1,250 increase