a lot of how we've grown up over the last 10 or 15 years was building our apps through phone platforms that our competitors control it's somewhat Soul crushing to like go build something that you think is going to be good and then just get told by Apple that you can't ship it because they want to like put us in a box because they view us as competitive you know we're a big enough company now that one of the things that I've resolved is that for the next generation of technology I want us to build and have more control over the next set of platforms that we're going to build so I think AI is a critical one the way that we can control our own destiny on this and make sure that we have access to Leading AI is by building it and having it become an industry standard but it actually gets stronger by being able to share it and and have the ecosystem around