Frank Luntz explains how surging Democratic enthusiasm will affect 2024 election

AND CHANGE THAT IS NEEDED ALL RIGHT, JOINING ME NOW IS THE PERSON WHO CONDUCTED THAT FOCUS GROUP. >> THE VERY WELL RESPECTED POLLSTER AND COMMUNICATION STRATEGIST, FRANK ONCE FRANK, I'M SO GRATEFUL TO HAVE YOU. I MAYBE SHOULDN'T ADMIT THIS PUBLICLY, BUT I WAS ONCE IN SOME OF YOUR FOCUS GROUPS AS A STUDENT AT GEORGE WASHINGTON UNIVERSITY TODAY, SO I HAVE BEEN A LONGTIME ADMIRER OF VIEWERS, AND I'M VERY GRATEFUL TO HAVE YOU HERE AND I KNOW THIS ENTHUSIASM IS SOMETHING THAT YOU HAVE REALLY FOCUSED IN ON AS KIND OF THESE CENTRAL CHANGE TO THE RACE THAT WE HAVE SEEN HERE. WHAT DID YOU LEARN FROM THESE VOTERS IN THIS PARTICULAR GROUP? AND WHAT ELSE SHOULD WE BE WATCHING HERE WELL, FIRST I NEED TO APOLOGIZE BECAUSE IF YOU ARE IN MY FOCUS GROUPS, AS SOON AS GW, I MUST HAVE BEEN MY YELLING FACE VOTERS TO TELL ME THE TRUTH, TO SPEAK UP AND SPEAK OUT. NOW I THINK I HAD TO DO IT IN A MUCH MORE QUIET AND RESPECTFUL FASHION. >> YOU NEVER SCARED ME. IT WAS ALL GOOD I EVEN SCARE YOU. >> I'M STILL I'M SURE I WAS IMPROPER ACCEPT MY ALLERGIES AND MATTER MOST AND THAT INTENSITY IS NUMBER ONE BECAUSE THAT MEANS A JOULE GET YOUR POLLING NUMBERS. IT'S ONE THING TO SUPPORT A CANDIDATE IT'S ANOTHER THING TO TAKE THE TIME AND GO OUT AND VOTE FOR THAT CANDIDATE AFTER THE REPUBLICAN CONVENTION, DONALD TRUMP WAS GOING TO CONVERT EVERY SUPPORTER INTO A VOTER AND IT WAS VERY QUESTIONABLE WHETHER JOE BIDEN WOULD BE ABLE TO DO THE SAME NOW WITH HARRIS ON THE TOP OF THE TICKET, SHE IS CONVERTING MORE SUPPORTERS AND TO ACTUAL VOTERS THAN EVEN TRUMP. THAT SIGNIFICANT SECOND IS THAT THE VOTER POOL HAS CHANGED YOUNGER WOMEN WHO ARE OPTING OUT BECAUSE THEY DID NOT WANT TO VOTE FOR SOMEONE 80-YEARS-OLD ARE NOW ABSOLUTELY EXCITED AND ENERGIZED ABOUT THIS YEAR AND THE FOCUS GROUP. AND THEY CAN'T WAIT TO PARTICIPATE. AND THAT'S GOING TO HAVE AN IMPACT. NOT THERE'S SOMETHING PRESIDENTIAL RACE, BUT ON SENATE RACES AS WELL AS MORE TRADITIONAL DEMOCRATS, COMFORTABLE. AND THIRD, THEY REALLY WANT TO KNOW WHERE HARRIS STAND. THIS IS THE ONE PLACE WHERE SHE MAY STILL BE WEEK ON ISSUES LIKE INFLATION AND IMMIGRATION DONALD TRUMP'S STILL HAS THE ADVANTAGE IF HE RAN AN ISSUE-BASED CAMPAIGN, HE CAN WIN IF THEY WANT AN ATTRIBUTE BASED CAMPAIGN. >> SHE WENT IT SEEMS STRANGE THAT TRUMP IS ONLY TALKING ABOUT ATTRIBUTES, NOT FOCUS ON THE ISSUES JUST WHY SHE'S GOING TO MAKE ECONOMIC SPEECH TODAY. FRANK, WE SAW THAT EVENT FROM TRUMP YESTERDAY, WHERE HIS CAMPAIGN WAS CLEARLY SETTING HIM UP TO DO EXACTLY WHAT YOU'RE TALKING ABOUT, RIGHT? HE WAS NEXT TO GROCERIES THAT HAVE CLEARLY RISEN IN COST, BUT INSTEAD, HE WAS SAYING THINGS LIKE, I'M ENTITLED TO ATTACK KAMALA HARRIS. HOW DO YOU THINK IN YOUR EXPERIENCE HOW VOTERS REACTED TO MOMENTS LIKE THAT FROM TRUMP EXPECTED, BUT IT DOESN'T MEAN THAT THEY APPRECIATE IT AND THEY'RE GOING TO VOTE FOR THEY'VE KNOWN DONALD TRUMP SINCE 2015. THEY'VE NOT KNOWN VICE PRESIDENT HARRIS SHE CAN BE DEFINED, WHICH IS WHAT TRUMP IS TRYING TO DO THE PROBLEM IS, WHERE'S THE CAMPAIGN IS FOCUSED ON SUBSTANCE? AND WHERE SHE'S CHANGED YOUR POINT OF VIEW, TRUMP IS FOCUSED ON INSULTS. IF I ADVISING IMAGE, I'M NOT I WOULD LOOK HIM STRAIGHT ME EYE AND SAY, SURE. YOU NEED TO SHUT UP. YOU NEED TO STOP BEHAVING LIKE A PETULANT CHILD AND START FOCUSING ON WHAT THE AMERICAN PEOPLE WANT IN A WAY THAT THEY WANT TO HEAR IT. LOOK, IF IT LSU EVERY TIME YOU HAD ME ON, YOU'LL STOP HAVING ME ON AND YOU STOP LISTENING. TRUMP DOESN'T UNDERSTAND THAT. PEOPLE HAVE TO TELL HIM THE TRUTH BECAUSE AT THIS POINT, SHE'S GOTTEN HER CONVENTION BOUNDS BEFORE THE CONVENTION. AND I THINK HARRIS COULD HAVE A FIVE OR SIX POINT LEAD COMING OUT OF THAT CONVENTION IF DONALD TRUMP CONTINUES TO BEHAVE THE WAY THAT HE HAS FRANK, DO YOU THINK THERE'S ANYTHING THEY COULD TAKE KAMALA HARRIS DOWN KIND OF OFF OF THIS HIGH BECAUSE I MEAN MY EXPERIENCE COVERING CAMPAIGNS CAN PAY EVERY CAMPAIGN HAS TOUGH MOMENTS, RIGHT? >> THEY ALL DO IT'S, IT'S INEVITABLE AND THE QUESTION IS, HOW DO YOU HANDLE THEM WHEN THEY COME? THIS IS A CAMPAIGN ATTEMPT TO PULL TOGETHER REALLY QUICKLY. CLEARLY, THEY'RE NOT NECESSARILY, AND THEY HAVEN'T FACED SOMETHING LIKE THAT BEFORE. BUT THAT SAID IT IS SUCH A COMPRESSED TIME PERIOD. I MEAN, DO YOU SEE A COMING BACK DOWN TO EARTH? AND IF SO, HOW WELL IT'S GOING TO BE IN THE DEBATE SEPTEMBER 10, IT'S GOING TO MEET THE DEBATE AROUND THE WORLD. LOVED THE ISSUE RIGHT NOW IS DONALD TRUMP REMINDS WOMEN OF THEIR FIRST HUSBAND THERE HAS FIRST HUSBAND, DIVORCE LAWYER. ITS, HE'S GOT A PROBLEM IN HOW HE ATTACKS AND HOW HE PRESENTS HIMSELF. AND I ASSUME THAT HIS CAMPAIGN IS TELLING HIM THIS FOR HER. SHE'S GOT TO SHOW THAT SHE'S GOT THE ANSWERS THAT SHE HAS THE SOLUTIONS, AND SHE'S NOT EXTREME THIS IS THE ONE THING I HEAR MY FOCUS GROUPS. A REAL CONCERN THAT HER POLITICS, SHE'S IN CALIFORNIA SHE DID NOT EVEN MAKE IT TO THE VERY FIRST CAUCUS SHE PARTICIPATED IN THE DEBATES AND DID NOT DO WELL. SO VOTERS ARE ASKING THEMSELVES, WHAT'S BEHIND THE ARRA, WHAT'S BEHIND THE PERSONA? THEY LIKED THE PERSONA. THEY DON'T KNOW THE DETAILS. AND THE NEXT 80 DAYS THAT'S EXACTLY WHAT YOU'LL HAVE TO PROVIDE. ARE THEY CENTRIST OR THEY MAINSTREAM OR ARE THEY EXTRA? THAT'S YOUR CHALLENGE? >> YEAH, REALLY INTERESTING, FRANK, BEFORE I LET YOU GO, I ALSO WANT TO ASK YOU ABOUT SPEAKING OF HOW VOTERS PERCEIVE EXTREME SITUATIONS ARE VIEWS OR NOT YOU ASK THESE VOTERS ABOUT J.D VANCE, WHO HAS HAD SOMETHING OF A ROCKY ROLLOUT IN THE WAKE OF HIS SELECTION AT THE REPUBLICAN NATIONAL CONVENTION. I WANT TO PLAY A LITTLE BIT OF WHAT SOME OF THESE VOTERS HAD TO SAY TO YOU AND ASK YOU ABOUT TAKE A LOOK WHEN HE CHOSE J.D VANCE, IT KIND OF PUSHED ME OVER TO HAVING AN OPEN MIND I SWITCHED BECAUSE J.D. VANCE SCARES THE HECK OUT TO ME. AND THE JOB IS JUST A LITTLE BIT TOO OLD DID J.D. >> VANCE THE SELECTION OF J.D. VANCE HURT TRUMP'S NOMINATION I WENT KNEW AT THE TIME THE THINGS THAT HE HAD SAID IN THE PAST, HE IS A MINI DONALD TRUMP PREPARED TO SAY ANYTHING AND EVERYTHING TO KEVIN TO GET AN EMOTIONAL REACTION. IS DEBATE IS OCTOBER PURSE. AND THE CHALLENGE FOR HIM VERSUS CRIMINAL LAW, THAT GOVERNOR WALKER, IT'S GOING TO BE A GOOD EVEN THOUGH HE'S NORTH MIDWESTERNER AND THEN SHE'S GOING TO HAVE TO FIND SOME WAY TO DIFFERENTIATE THEMSELVES WITHOUT BEING NEGATIVE. I REALLY WANT TO EMPHASIZE AND OTHER INTERVIEWS COMING TO AN END THAT THE PUBLIC IS FRUSTRATED AND ANGRY ABOUT THE PERSONAL ATTACKS, WANTS A DIFFERENT APPROACH GOING FORWARD. JUST BECAUSE IT WORKED IN 2016, DOES NOT MEAN IT WILL WORK IN 2020 IT REALLY, REALLY VERY INTERESTING PERSPECTIVE, FRANK, I'