but what we're going to do is get rid of all these buttons and just make a giant screen and today we're introducing the iPhone 3G we're introducing iPhone 4 the fourth generation iPhone we have some very exciting news to tell you about iPhone the iPhone 6 and the iPhone 6 plus this is iPhone 7 iPhone 8 this is iPhone 10s this is the iPhone 11 Pro and these are the most powerful and most advanced iPhone this is iPhone 12 Pro this is iPhone 13 Pro new iPhone 14 pro for a closer look at iPhone 15 Pro the most Pro iPhone we've ever created iPhone 16 Pro the most advanced iPhone we've ever made