Taylor Fritz and Morgan Riddle confirm status as tennis power couple with new deal

Fritz who won a bronze medal with his American partner Tommy Paul in the doubles competition at the Paris Olympics and his partner Morgan have been used to promote the new alcohol-free Hunkin brand launching at the 2024 US Open and have posed for images that have been posted on their social media Pages Morgan is a big star in her own right on Instagram with 348k followers lapping up stories of her travels around the world supporting Fritz in his career Fritz has an impressive 631k followers so there is a potent combination for potential sponsors now the couple have signed another big deal as they posted this message on Instagram message announcing the Heineken agreement we are so excited to partner with hinis as they launch l0 v l0ve a limited edition design transforming the iconic hanekin zero label for this year's use open now you can celebrate our love for the game moderation and all the possibilities the start of the match brings because when the score is l0 V l0ve anything is possible frit spoke to tennis 365 last year about his relationship with riddle in an exclusive interview as he suggested the sport needs to do more to reach out to an audience Beyond those who enjoy tennis I think that is the most important thing we need to do in our sport Fritz told tennis 365 5 as he advocated for tennis players to be given more exposure on a global media platform when I think back to tennis players and sports stars that I admired or paid attention to was always because firstly I valued their abilities on the court or on the field and secondly because I connected with their story and the stories of those around them tennis has to do a better job in telling those stories if you look at F1 now for example people are captivated by by F1 because drive to survive did an amazing job of letting people into that world and telling the stories of the drivers now the fans feel more connected than ever because they know the man under the helmet and because of that they feel more invested

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