Dollar General Stock Crashes 32%: What's Happening?

Dollar General announced a massive 32% drop in its stock after cutting its outlook for 2024 the reason financially strapped customers are sticking to Essentials and avoiding discretionary items CEO Todd vasos pointed out that their core customers are struggling to make NS meet this shift is forcing Dollar General to lower its same store sales growth forecast from 2. % to 2.7% down to just 1.0% to 1.6% inflationary pressures are causing consumers to tighten their belts focusing on Necessities over items like HomeGoods and apparel this change is hitting Dollar Generals profitability hard since they rely heavily on higher margin discretionary Goods be sure to like this video And subscribe for your daily business