The Voice Australia has quietly made a huge change to the Winner's prize in a bit to break a terrible cycle while the $100,000 prize money remains an Insider told Yahoo Lifestyle the recording contract offer with Universal Music Australia or Emi music Australia has been dropped instead the winner will receive an artist development package from a Sydney recording studio The Insider explained many former coaches and judges on these singing shows agree that dropping that part of the prize is vital to breaking a terrible cycle previous winners struggle to launch their careers due to these contracts although a record deal sounds good in theory The Source added it has prevented winners from profiting or owning their music for years