let's take a look at Starbucks our new CEO Brian nickel officially starting his role this week in an open letter he outlined his vision for the company and how he plans to spend his time addressing some of those key issues that Yahoo finances Brooke dama has been closely tracking for us hey Brooke good morning to you both that's right Brian niichel coming out with this letter it's called back to Starbucks and what he's really looking at here is getting that business back to the core back to the coffee that it's known for in this open letter he said that he's been a longtime customer and since his announcement was made in mid August he has been spending time in stores as well as with employees but he was not shy to immediately jump into the key issues that the coffee chain faces in the open letter he said that there's been inconsistent product that wait times has been too long or the handoff from uh the Barista to the customer has just been too hectic he also said that the company needs to elevate the in store experience they want to move back to that while he didn't say exactly but it really sounds like that third place that founder Howard shelz really envisioned a comfortable place for people to go and grab Starbucks hang out and and do homework essentially uh they said they also want to identify where is a clear place to pick up those mobile orders often analysts have pointed out that it's confusing for consumers when they walk in and they want to grab that Starbucks uh where they should go and if their order is ready or not in addition to that Brian nickel really uh looking to Implement key strategies that were successful at Chipotle when it comes to partner what Starbucks calls its employees relationships really looking to provide career opportunities and a place to grow we know that retention as well as the relationship overall between leadership and its employees has been a bit of a tension point over the past few years and these were awfully similar to what we heard from former three-time founder and CEO Howard Schultz back in May when he said that the issues in the US need to be fixed first there needed to be an overhaul of the current strategy and it need to go back to Coffee forward Innovations of course Brian nickel he's known to introduce throughput he had a dual-sided grill at Chipotle he hinted at investing in technology at Starbucks but when you think about store count from Chipotle Lake to Starbucks this is a much bigger Playbook that he's now in not bump that Brooke look at the end of the day I just want to hear more about the Unicorn frap like you could easily come out and say you know what we're going to lean into like the whole Barb cor ification of drinks that we had seen over the past couple years now and I know that's kind of fading here a little bit and Corp core I think that's the new thing but at the end of the day I want to hear more about where they're expanding Beyond coffee it's good look bring back the Unicorn frap I want to see that I want to see um you know the aners to Starbucks's issue look you easily could have won me over with that I also think that look in other times of the day because you have people spending more time there to study more time there perhaps in the later evenings the afternoon Day part has been something that has been for them but also too when you think about Brian Nichols key his um key Advantage here is that he is a marketer at heart and that's something that Starbucks has thrown all these new instructions the Boba and the energy drinks and the lavender and when I spoke to one analyst they were saying hey were the products good yeah did they Market them well no so people didn't really know about them they weren't really enticed to go we know that this is Brian Nichols strong suit he knows how to get people in the door he's good with lto the limited time offer yeah we'll see how that comes to fruition maybe some unicorn fraps Brook the pal thanks so much appreciate it