John Foley the former CEO of pelaton has revealed a jaw-dropping financial downfall once Riding High on the success of the fitness giant Foy now says he's had to sell almost everything he owns Foley who led pelaton through a meteoric rise faced a harsh reality check the company struggled with overproduction PR nightmares and a plummeting market value in his own words Foley lost all his money and had to part with nearly all his possessions but Foley isn't throwing in the towel he's channeling his passion for interior design into a new Venture ernesta a made to order rug company with many of his previous investors and employees backing him Foley is optimistic about era's future he's keeping this new Venture private at least for now and believes New York City is the perfect backdrop for its growth will ernesta be Foley's comeback Story Only Time Will Tell stay tuned for more news