today Apple officially unveiled the latest in its Pro lineup introducing the iPhone 16 Pro and iPhone 16 Pro Max powered by the allnew a18 pro chip and apple intelligence these models bring enhanced performance larger displays and groundbreaking features designed for Creative professionals and everyday users alike at the core of the iPhone 16 Pro Models is the A8 Pro chip built with second generation 3 nanometer technology this offers incredible efficiency and power for immersive gaming Superior camera performance and Next Level AI integration while maintaining the privacy and security Apple users expect these Pro Models feature larger super retina xdr displays 6.3 in on the iPhone 16 Pro and 6.9 in on the pro Max the biggest ever seen on an iPhone and that's not all the iPhone 16 Pro lineup introduces the most advanced camera system Apple has ever created with a new 48 megapix Fusion camera 4K 120 frames per second video recording and a five times telephoto lens it's designed to let users Capture Moments with stunning Clarity and detail one of the most Innovative new features is camera control it allows for fast intuitive interaction with the camera system letting users adjust Zoom exposure and depth of field with a Simple Touch or swipe perfect for both photography and video enthusiasts battery life has also taken a massive Leap Forward the iPhone 16 Pro Max offers the best battery life of any iPhone to date coupled with improved heat dissipation and efficiency for 20% better sustained performance and with apple intelligence the iPhone 16 models use powerful generative AI to simplify daily tasks whether it's summarizing emails adjusting tones in your writing or identifying objects using visual intelligence the iPhone 16 pro and pro Max come in four stunning finishes black titanium natural titanium white titanium and desert titanium offering both durability and style pre-orders begin this Friday September 13th with availability starting on September 20th the iPhone 16 Pro starts at $999 while the iPhone 16 Pro Max starts at $1,199 with tradeing offers available whether you're a creative professional or just want the best in smartphone technology the iPhone 16 Pro lineup offers groundbreaking Innovations in performance camera capabilities and everyday functionality this is Apple's most advanced iPhone yet