Apple just had their event where they unveiled their brand-new iPhone but a lot of people were seemingly left unimpressed however as an investor I had a different take on this event and I sat through the whole thing and there was one theme that stood out to me throughout every single product reveal now this one thing I think is gonna be the driving factor for Apple stock moving forward and potentially could propel this company to well over $300 per share so I'm gonna play you some clips here from the event itself and you tell me if you catch the same thing that I did Apple arcade is available starting on September 19th and that's in over 150 countries around the world we'll be introducing over 100 new games to our launch catalog in the weeks ahead so how much does unlimited access to all these amazing games cost just $4.99 a month for the whole family now I know that some of you have been wondering when will Apple TV plus be available and how much will it cost well today we're excited to tell you that the first shows will be available on November 1st and we'll be thank you and we'll be adding more Apple originals every month and the Apple TV plus will be available in over a hundred countries at launch and it is just $4.99 per month all of these incredible shows for the price of a single movie rental this is crazy we are so excited about Apple TV plus that we wanted to do something really special and so starting today when you buy an iPhone an iPad a Mac or an Apple TV you get one year of Apple TV plus included for a PBS models mostarda jest 399 and $4.99 for cellular models you'll be able to order series 5 starting today right after at the keynote and they'll be available in our stores starting September 20th we're also keeping the very popular series 3 in the line series 3 is a great watch it has GPS heart rate sensor it's swim proof the new features of Wauchula 6 and now starting at a low price of just 199 enhancements this new iPad will start at just $329 when you think about all the things this iPad can do we can't think of another device that delivers this much value and for our education customers it's even more affordable 299 and you can well there you go you can order it today and it will start shipping for so much meaningful innovation and we want even more people to experience it so we're really excited to offer iPhone 11 at just $6.99 this is our lineup of three new iPhones starting at six ninety nine ninety nine and ten ninety nine in addition to that we're going to keep iphone ten are in the line starting at just $5.99 and iPhone eight at four forty nine so there's a lot of great options for people at all different price points now if you didn't catch it the one thing that I noticed that was common throughout all of these product reveals and service reveals was that the price was affordable Apple has traditionally been a brand that has commanded a premium year after you're known to raise their prices year after year but this year they kind of did something different they recognized that their products like the iPhone and the iPad are reaching points of stagnation where there's not a lot of reason for people to upgrade from older devices to these new devices so the only way that they can really entice people is by having a good product yes but also having it at the right price so Apple here seems to have a new plan which I think that's critical for the company and that is to grow out their ecosystem if you can't entice people to spend a thousand dollars on the latest and greatest iPhone maybe if you release a new iPhone which isn't as high spec but still a good upgrade from older models at a lower price point that may encourage people to upgrade and that is exactly what the iPhone 11 does here with a starting price of six hundred and ninety nine dollars now if you can't get people to spend say four or five hundred dollars on an Apple watch what do you do you go out and you yes release the newest and greatest watch at the higher premium price tag but then you also go out and have the older generation selling at a new low price point that's a exactly why the series 3 for the Apple watch is still being sold and then the same theme goes with the iPad 2 if you can't get people to upgrade higher priced iPads improve the iPad in terms of display and things that people deal on a regular day-to-day basis drop the price and hopefully that'll encourage people to upgrade from older iPads or maybe even bring new people into the ecosystem with the new affordable price tag and I see on the cake you didn't get that from the clips is that when you purchase one of these new products you're gonna be getting one year of Apple TV plus for free and the goal of course here is that they want to get you hooked onto this platform use it for that year maybe find some favorite shows that you love on there and hopefully after you're done you continue paying the subscription fee to gain access to those shows I also believe that all of these products and services that they just announced is designed to grow their ecosystem and attract people who have never used Apple products before to come join come try out the services and products and hopefully with the low price tag it'll actually encourage them to do so but at the same time they also want to cater to their existing customers and by having that low price point it encourages them to upgrade from older devices because it isn't as expensive anymore to go to say the newest iPad or maybe to get their first Apple watch or maybe even to update to the latest iPhone 11 especially for that camera and this right here is why I'm absolutely thrilled about Apple as a shareholder many were expecting a lot more from this event but I think that this event served as kind of a filler to help grow the Apple ecosystem in preparation for next year now there's nothing confirmed but I firmly believe that in 2020 Apple will most likely release the 5g iPhone but before they release that they want to get as many people hooked onto the ecosystem as possible there's a higher chance that they purchased that new device Apple knows that many people were hoping for a 5g iPhone this year because a competitor of Samsung released a 5g phone but it seems like the compromise here was to release a lower-priced iPhone 11 which yes does not have 5g capability yet but it is at an affordable price point which will encourage a lot more people to purchase that phone I think that the 20/20 i phone 5 g or whatever they call it is going to be drastically different from these models in terms of looks and functionality so really we'll have to wait and see how that plays out and in my opinion if you're asking me what I think here I think that it's actually a smart decision by them because 5g isn't even readily available from all the carrier's everywhere in the country right now so there's no real benefit to having a 5g phone today but by this time next year it should be a lot more readily available so at that point it may make more sense to have a 5g phone I think what Apple is doing here is they're waiting for the hype of 5g to build up even more and that's when they want to release their phones to get as much exposure as possible for it and I think that's a pretty smart decision I think that'll actually help Apple go into a new supercycle for their iPhone now the services business for Apple has been growing incredibly fast for the company year-over-year accounting for around 20% of revenue in last quarter and this is up significantly year-over-year and with the launch of Apple arcade and Apple TV plus at the low price tag of around $5 per month I think that the services business actually has a very good chance of reaching around 30% of Apple's overall revenue in the near future and if you think about it that's actually huge because that means about 30% of their revenue will be recurring month after month quarter after quarter year after year as people continue to subscribe to those services and I think the price point is just right because $5 is pretty much chump change for a lot of people it's like a cup of coffee at Starbucks so they most likely wouldn't think twice to subscribing to this especially if they're already into the Apple ecosystem I think that's exactly how Apple wants to target the market right now I think that over time once they get a core group of people subscribe to these services they'll slowly start raising the prices probably bring it up to $7 $10 $12 as time goes on but a good low starting point will attract a lot of people to at least give the service a try and really it's just the reality of the situation and I think this is what's gonna help drive Apple's stock price to over $300 per share looking at apples chart here you can see if the stock hasn't been doing too much over the last year and we may continue moving sideways for the next year or so for until the next iPhones out but I do think that this is a great stock to hold for the long term and really if if they give three or elles per share this valuation is not unrealistic Apple currently has around 4.5 to billion outstanding shares and if we multiply that by our three dollars a share price we get a market cap of around one point three five six trillion dollars and Apple currently sits near one trillion dollars so it's not that far off considering the new streams of revenue that they expect to bring in so really they have a lot of different levers to pull here you know they have their new services that they're working on they have the new iPhone that they just released they're probably working on a 5g iPhone and there's a lot of good things that could come out in between these products as well you know maybe something new and innovative with the back book maybe something new and innovative with the Apple home pod which hasn't really done much but if there's one thing that Apple does right and that they market their products well and they come out with things that people absolutely can't live without so are you or any of your friends invested in Apple stock if you are comment down below and let me know and if your friends are make sure to share this video with them so they understand the real meaning behind this latest Apple event also I would love to hear your comments on whether you agree or disagree with me on this analysis I love having debates with you guys comment down below and I'll reply to every single comment thank you so much for watching guys I appreciate you taking time to watch this video don't forget to invest positively I'll see you in the next one peace