the Dallas Cowboys aren't just another team they're the first sports franchise to hit a staggering 10 billion and I'm about to tell you why that matters more than you think the Dallas Cowboys are the first professional sports team valued at over $10 billion per sportico 2024 NFL rankings owned by Jerry Jones the Cowboys value soared to $0.32 billion up from 9.2 billion do in February despite recent playoff struggles including a wild card loss to the Packers the Cowboys remain immensely popular and profitable their 2023 revenue of $1.2 billion was 50% higher than the second ranked Los Angeles Rams who are valued at $7 7.79 billion average NFL franchise worth increased by 15.4% to 5.93 billion with the Cincinnati Bengals being the least valuable at 4.71 billion